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This web site has the following on the web site, "Want to ring up more sales? Sky is the Limit! Emily Skinner, Valpak Sales Rep." We noticed that the web page also said " Contact Me Regarding Book Info." It also said " Contact Me Regarding Valpak Advertising. Get to know the leader in direct mail advertising. I am educated through a series of ongoing seminars and events that assist me in industry specific training and best practices to enhance both the advertiser andor end users response. Apply best practices for your industry. Ad program recommendations for your business." The header had Advertising as the highest ranking optimized keyword. It is followed by direct mail, postcards, and sales rep sellsheets which isn't as ranked as highly as Advertising. The next words emilyskinneradvertising.com uses is home improvement advertising. coupon advertising was included and might not be viewed by search crawlers.